No one tells you that money is seldom the reason people don’t start businesses – it’s the fear of money. Failures will far outnumber successes; making failure a friend is essential. Become familiar with it, learn to look it in the eye, and understand it. People do business with those they like and are familiar with – to most, YOU are the business. There are no good or bad investors, only right or wrong ones. What makes an entrepreneur special is the bridge of intelligence between the left and right brain, blending Business and Art.

Through this unprecedented exploration of entrepreneurship, Karthik Kumar delves into the emotional challenges entrepreneurs face and provides insights on overcoming them. Don’t Startup is not about the technicalities of starting a business; it imparts the wisdom Karthik has gained from his journey with Evam and how that wisdom can fortify your entrepreneurial path.